Having stated the above, some sites are very clear on their privacy policies.  For example, look at the Trollbeads privacy policy.  They state that they do not give out your information.  Given that this is a jewelry site, they would gain very little in giving it out.  The site’s goal is to sell jewelry.

Google on the other hand is interested in your information.  They make money based on it.

If you are concerned about privacy, there are two simple steps you can take to obscure the information that any website or search engine sees.

1. Use multiple user names or ID’s when you access a site.  This spreads your data across accounts which breaks any direct linkage to you.
2. Use an anonymous proxy that changes your IP address so that your accounts are not linked to your IP address.  Even better would be to use a shared proxy because many people will be using the same IP addresses thus rendering the information collected by the website useless.

Today, businesses and government agencies should prepare for all of these looming disasters. Each should have an individual plan for disaster recovery. In today’s information-driven world, further disasters can result from power outages and network failures. There should still be time for every business to adjust and respond to risks. In any possible event, there should be uninterrupted and continuous access to either personal or corporate data.

There should be a system for disaster preparedness. For any company, it is a well-known fact that its most important assets are its people. Unquestionably, for these people, their most important asset is their family. Is there a company or agency plan on how to move its people, including their families, if the need arises? Another consideration is to make a communication plan that is timely, clear and honest.

Every company and agency has a host of information that is vital to the uninterrupted course of activities. There should be a data back-up plan which should be verified and validated, and situated out of harm’s way. It should also be accessible to the recovery location. To ensure better data privacy, cloud service is now available for the storage of key data.

There is no certainty as to how long catastrophic events could last. Some may last for days, others for weeks, and still others for months. There have to be options if the facilities, network, technology and people could not be available. It is also very vital to think about those other businesses associated with “parent” companies. Their preparedness has a direct effect on any company or agency because jointly, they form a chain or network. There is more impact if not only one, everybody else involved is well-prepared.

For a long time, consumers’ online activities have been tracked by the use of “cookies”. Websites send cookies to the consumer’s computer, and this makes it easy for data miners to easily discover their choices of online activities. With enough information gathered, companies can target specific products and services to online consumers. It is difficult for consumers to protect themselves because most of them do not know how to turn off cookies. They need to make an extra effort in finding out the browser’s privacy settings so that they can opt out of cookies. Now, this one is not easy even for the experienced user.

It is true that some consumers might benefit from data mining. This is especially true for those who make online purchases because discounts and other offers may be available if they wish to buy the same item again. However, most consumers find targeted advertisements annoying and threatening to their privacy. That is why authorities are continually finding ways to protect consumers from these kinds of unsolicited ads.

The FTC wanted to simplify the “opt out” issue through the proposal that it has issued. If approved, consumers can opt out of cookies more easily and, if they wish, turn it off permanently. In the past, users were presented with very lengthy privacy policies. Aside from this, the terms used are difficult to understand except for those who have some background in law. In the FTC’s proposal, consumers would be allowed to know who is tracking their online activities. More importantly, they will be given the power to permanently refuse cookies.

From this proposal, consumer watchdogs and companies that maintain websites can come together. They could then come up with guidelines for consumer protection without prejudice to innovation on the web.

Participants in a free discussion, mostly between concerned groups, shared various observations. One research result showed that 60% of 12- to 15-year-old children use the internet on their own. This leads them to the internet’s prime danger – exposure to pornography. Their inquisitiveness could start with access to sites that show offensive images. They would then start to explore for more images, until they become addicted to pornographic sites.

This age group of children is the most susceptible to risks and they need to be protected. At the same time, these children need to use the internet to make use of the huge abundance of knowledge that it offers. To solve this problem, children should follow some regulations in their interaction with the online world. It appears that parents have the best qualifications as delegates of regulation over their own children. Complicated online safety technology for children can never replace the parents’ authority.

Parents only need more education in dealing with their children’s online safety. One of the ways of implementing this is through collaboration with schools. Digital literacy can be included in the formal curriculum where parents can help a lot. Together with this is the need to strengthen the programs for parental awareness by adding resources. At the start, parents should be made aware of the risks their children are up against whenever they use the internet. This is very vital because it would be hard for parents to control their children if they don’t know where the danger lies.

Working with the schools, other institutions need to join the effort. There are charities, companies, and legislators, which have plenty of resources and expertise to share. Children cannot protect themselves from online dangers without outside help. While the internet can help them a great deal, children need the loving care of their parents in order to stay safe online.

Behind the scenes of the beneficial effects of internet technology are those unscrupulous criminals who use that same technology to carry out their own agenda. There is a very high risk of cyber attacks, coming in different forms. There is espionage, malware, denial-of-service, cyber war, and terrorism that lurk behind the interconnected systems. This is one concern that needs to be addressed not only by individual networks, but by the cooperative effort of all.

Network protection is becoming more and more important, and researchers in Germany have proposed a new approach to it. They believe that the risk of cyber attack could be reduced by rewarding those organizations that support their own network security. They have observed that those organizations who have implemented this strategy have greatly reduced the spread of malware and other problems. Today, communications that are internet and computer-based are, for the most part, done anonymously. This results in systems becoming ever more vulnerable to cyber attacks and harassment.

The researchers explained that international or national agreements could be a start to a coordinated system of rewards. They also suggest that organizations which are highly exposed to cyber attacks should be subsidized. They added that network security on vulnerable sites should be improved in order to hinder the spread of malicious software. This is how cyber criminals create bot-nets that attack not only weak corporate networks, but others that they also find appealing.

At present, there are only very few participants who invest in cyber attack protection that benefits them. Although it adds to their cost, the entire internet community would also be indirectly benefited. The researchers believe that with a reward system in place, small and large networks can become involved. It could be a scaled reward system that would motivate them to ensure that their systems are secure.

Supporters of the revision say that there is a need to update the law’s provisions. They say that today’s breed of teenagers is not mature enough to evaluate and be aware of the dangerous aspects of the internet. They observe that children are becoming more technologically advanced. This makes it possible for them to effortlessly cope with the fast changing technology. What they lack is the ability to self-regulate in time with existing technology. This can result in privacy problems, thus the need to include children in the higher age bracket.

Websites and other providers are required to obtain verifiable approval from parents before they can collect information from children. This means that the consent must be proven to have been given by the parents. The revised consent will use more sophisticated verification methods. Examples are video-conferencing and electronic scans of consent forms, which would be signed by parents. Lack of this evidence will prohibit the collection, use, or disclosure of personal information of children.

The privacy protection rules apply when children are on a cellular phone, playing interactive games online, or participating in a virtual community. Millions of users are flocking to Facebook, Twitter and Google+. This is what signaled the call to change the age threshold. One of the emerging problems is online privacy, which has been brought up by parents regarding their own children.

Some critics say that lawmakers should be aware of the downside of extending the age bracket. The issue is about the inevitable increase in the number of children lying about their age. Many children would claim that they are over 18 years old just to evade any restrictions placed on them. Others are cautious about the possible infringement of children’s rights as stipulated in the First Amendments. Whatever lawmakers decide, the important matter is that children’s privacy must never be forgotten.

Self regulation is the self-imposition of privacy related measures so as to avoid privacy invasion. Even without a law, it is the limiting of the use of gathered personal information by companies or groups that collect such information. It is a voluntary action that follows a clear set of guidelines about how a certain company can protect privacy. Such actions could be done by website advertisers, ISPs, data brokers, social networking sites, apps providers, etc.

The idea of self regulation began in the U.S. in 1997. Since then, this idea has been promoted by way of distributing information and encouraging websites to make it their commitment. However, history shows that not one self-regulatory effort has had prolonged success. There were attempts that were initiated, but failed in one or more significant ways. Others never got the chance to show what they had all about before they disappeared. Although it is believed that self regulation can really help solve privacy problems, reforms in its implementation are needed. There is a strong opinion that consumers themselves have the greatest responsibility in protecting their own privacy.

Observation and evaluation of past self regulation programs reveals that a majority of them were poorly designed. Most of these had poor market penetration, which means that consumers did not really know what they were all about. There were websites that used self regulation only for show, but profit was still their number one priority.

There was another issue that hindered the success of self regulation in the past. This was the lack of meaningful and independent participation among privacy and consumer advocates in its development and supervision. Self regulation supervision that is financed by industry will not be successful because obviously, industry would not want it to succeed. Also, privacy standards that are profit-driven will not do well because money becomes more important than privacy.

Equipped with Silk as its browser, the product is a full-color, 8GB, 7-inch multi-touch tablet. Among its new features are faster surfing speeds and increased battery life, which are probably its major advantages. Amazon’s Elastic Compute Cloud or EC2 will be used to route all web connections from the Kindle Fire to the web page. This process is relatively new compared with what is now available on the market. From the user’s end, “everything” between him and the internet passes through Amazon’s EC2.

Privacy concerns arose when people came to know that their privacy will again be exposed to risks. In one of his articles, a blogger wrote that all of the user’s web surfing habits will pass through Amazon’s EC2. He added that there is no doubt Amazon will have the opportunity to follow all of the user’s online activities. Amazon, in its Terms and Conditions for using Silk, declared that URLs and certain identifiers will stay in its server for 30 days.

Data mining possibilities were again mentioned to be another risk that users will face. Every activity performed by Fire users could be captured and controlled by Amazon. Image that every page that users visit, every link that they follow, every click that they make, is known to Amazon. If users did not receive Facebook’s Timeline well, how could they “accept” this one, which is pretty much the same as Timeline? These were only some of the concerns that users have brought up in anticipation of the product’s impact.

Amazon emphasized that Kindle Fire owners can use Silk and have the choice of not using EC2. If users want more privacy, the technology will still work for them, but only at slower speeds. This means that Amazon gives the users the freedom to decide. Actually, no one can have total online privacy today. There are many products other than the Fire device that pose privacy risks. It is up to the user to decide how far he or she will let go of his or her privacy limits.

Then, targeted advertising was popularized by companies that use this collected personal information. They have accumulated so much of it that they could build profiles of users, especially when it comes to their product preferences. Immediately, privacy advocates cautioned users to be more prudent when sharing their personal data. Despite intensive consumer education, privacy issues got worse, and problems cropped up.

Sometime later, many websites presented their privacy policies without hiding anything. They gave users the option of whether or not to share their personal information. There are those websites that honestly tell their users the purpose of collecting this information. However, technology is continuously improving and more subtle ways of data gathering are being invented.

One of the latest of these technologies is Amazon’s Silk Web Browser. This is not exactly new because Opera has already been using this same technology for years. The Silk Web Browser is intended to be used with Amazon’s Kindle Fire tablet. With this, users can surf the internet at optimized speed, giving them a different experience than they had with their previous browsers. On its own servers, Amazon optimizes and compresses every page that users visit, thereby increasing speed and hastening load times.

It is here where privacy concerns again come into play. Amazon can collect and store information about users’ surfing habits. This is because every page that users visit goes through Amazon’s servers. Amazon would be able to record the kinds of sites visited, how much time users spend on them, and what they do there.

The company was asked by Congress to answer the questions that they posed. On Amazon’s side, a representative said that data collected will be anonymous. In addition, users can opt to turn off this feature, if they wish. In the end, users will be the ones to decide whether or not they will share their information with Amazon. They just have to choose between either surfing at faster speeds by allowing their personal information to be collected and used for other purposes, or to not provide information and surf at slower speeds.

There are certain questions that arise when thinking about an IP address”

Q. Can I be traced through my IP address?

A. Your IP address reveals only the locality and name of your ISP. Your Internet service provider by itself might have records of your PC using their system at such and such a time, but an Internet service provider will as a rule not reveal this information without a search warrant / court order.

Q. How long does an Internet service provider store logs of client IP addresses?

A. No one knows, although it can be somewhere from several weeks to a few years. This is necessary to monitor bandwidth usage.

Q. Someone over the internet has threatened they can find me due to my IP address. Can they do this?

A. Most likely they’re bluffing. Unless you administer your personal server or reside in the same building as your ISP’s headquarters, a stranger can’t locate you using only your IP address.

Q. Can someone find my username or password based mostly in my IP address?

A. No. Your ISP is the single one that is aware these details.

Q. Do my emails show my IP address?

A. Yes. To send email secretly, you’ll want to use an anonymous remailer or an anonymous proxy.

Q. What is a proxy server?

A. A 3rd party server used as a go-between by a customer PC that doesn’t want to attach directly to the world wide web.

Q. Can a proxy server give me internet privacy?

A. Not if it is merely a surrogate server. A simple proxy server will reveal to our online world that it’s acting as a substitute for such and such IP address user (your PC), so you can nonetheless be traced because of it.

Q. What kind of proxy server should I use to be able to surf secretly?

A. You want an anonymous proxy server that is secure, trustworthy and consistent. You will most likely have to pay a fee.

Q. How will an unidentified proxy server guard me?

A. Largely by hiding your actual IP address and blocking malicious scripts and computer programs from entering your system. You might get a different IP address every time you make use of the proxy. Additionally, a number of anonymous proxies allege they can’t reveal your data even if subpoenaed (court ordered) since they don’t save client logs.

Q. Are open proxy servers reliable to use?

A. Not if you are serious concerning your security and privacy. Numerous open proxies are either incorrectly set up, or owned by evil people who want to use your data for their personal ends. Beware of using free proxies and unidentified proxy servers that don’t allocate secure connections. And no matter what server you make use of, always encrypt personal data.