When you represent some sort of organization, whether it be a school, business, or a non profit, you assume the responsibility of their identity and the well being of it onto your person. When you are out there being a part of the organization in question, you become an avatar of it, and people will connect what you do and who you are with the thing you are representing. This can be a double edged sword: if you do well, your company looks good, and if not, you can be in for some hard times. If a business man is the head of a big name company and decided to hold a charity for some degenerative disease and raises a lot of money and gives it away, it brings good P.R. (public relations) back to the business. Those who believe in karma think that if they do good, they will receive good, and vice versa. On the other hand, if the business man falls into the public eye with some sort of scandal such as a DUI charge, their business could be forever associated with the crime and fail quickly.

This situation happened recently with a couple of high school football players. When they joined the team, they signed a contract with their coach saying that they would always abstain from drugs and alcohol and that they would maintain a good image, for their image reflected the entire football team’s. About halfway into the season, after a major and crushing victory, the team in question had a party to celebrate. The football players who had previously signed the contract started drinking, and actually ended up getting pulled over for underage drinking and driving under the influence. The coach immediately, even though they were the star players, cut them from the team. Ever since, many jokes and puns have been made about the team and their partying habits; they could never be taken seriously again.

Every Internet user knows the hassle of constantly popping up advertisements and other flashing ads on the side of their screen. While most just view this as the trade-off that they give while surfing the free Internet, some are a bit more worried. And with good reason; recently, a new practice has begun: behavioral advertising. This will actually go into your browsing history, scan it to determine your interests, and then put ads all around your page based on it. It is a bit invasive, and completely involuntary.

The premise is simple; give people ads that they might actually consider. Imagine a dainty young woman into flowers, teacups, and all things cute and cuddly. If while on a beauty website, she encounters an ad for a protein shake that is guaranteed to put on fifteen percent more muscle in one week, she probably isn’t going to even think about clicking it. On the other end of the spectrum, if a muscle-bound college kid is managing his fantasy football team, and an ad for a miracle garden solution pops up, he probably won’t think twice before exiting it out.

These may be a bit extreme, but everyone has had something like this occur. One can see two sides of the coin to this new behavioral advertising; one is good and puts ads that you may actually consider on your screen, and another is bad and completely invades your privacy without permission.

Privacy is a big part of today’s world. As people’s information and data become more and more sensitive, the need to keep it hidden becomes more and more necessary. Ten years ago, someone’s IP address wouldn’t have been treated with any security what so ever, now it must be hidden at all costs. People probably wouldn’t have known what an IP address was at the time!

The demand for Internet privacy got to be so strong, that there began to be a market for it. People would pay for the services they provide, and would do so willingly. At first, these companies charged ridiculous amounts for their services, but today they are often dirt cheap.

Anonymous Proxy usage became more and more important. These are programs or web sites that actually alter your IP address, which is a virtual nametag showing location, browsing history, etc. The programs then allow you to surf on their encrypted networks to be sure all of your information is encoded upon you sending it. Then, they actually go and retrieve the websites you wish to visit for you, allowing you to bypass blocks set on work and school computers (or possibly an oppressive government) and enjoy the sites you want to. They will allow no traces of data such as cookies or cache to stay on your computer, allowing no one to see your browsing session. All your employer or teacher would see is the name of the anonymous proxy over and over and over again. If this isn’t good enough for you, professional fee-based proxies offer a “delete session information” function that completely deletes history of your browsing for that session, leaving no traces anywhere.

There are two major types of proxies; a software based proxy and a web based proxy. We’ll focus on the web based one first.

In the U.S., we enjoy a great amount of freedom and many social rights. Privacy is one of those, and arguably the most important. Our Internet is completely uncensored and our government has no notions or plans to change that. We can surf what we want, when we want, and people have almost taken this for granted. Many other countries are not this way. For example, Iran is very censored, and around certain times, it gets worse. As the last election drew to a close, the government in Iran blocked Twitter and other instant messaging services were shut down so as to not give protestors a medium to communicate their message. In China, people always make jokes about the “Great Firewall of China”. It didn’t earn this nickname for no reason though, Chinese citizens are blocked from pretty much any site that has anything anti-communist or any content that might go against their ideologies.

Although out Internet is as free as red, white, and blue can be, freedom can bring about some bad things. Criminals and identity thieves roam the Internet; hackers and trackers prey on innocents. As technology increases, these criminals up their arsenal and still have some tricks up their sleeve. Some people may feel comforted by the security systems and firewalls installed on their computer, but this is just the same as a child hiding under the covers; what are the covers actually going to do?

These preliminary defenses are a piece of cake for a hacker of even the most rudimentary talent. The truth is, even if these defenses worked, they still wouldn’t fix the main problem: the IP address. This virtual nametag your computer wears is shown to every website, and contains your location. If someone got your IP address, all they would have to do is copy it into a Google search, and they would have your location.

There are entire websites on the internet dedicated to finding and identifying new anonymous proxy servers that go online. It’s hard to believe someone is so nice that they would incur huge bandwidth charges so that complete strangers can surf the web anonymously.

As you would have thought, it’s not true. These servers usually appear due to a faulty configuration of internet programs such as Squid, or even just a slip of memory; not patching their server.

The fact is these servers are opened by accident, or by more criminal means. Why would people risk their internet privacy on these sketchy, unreliable sources?