When you represent some sort of organization, whether it be a school, business, or a non profit, you assume the responsibility of their identity and the well being of it onto your person. When you are out there being a part of the organization in question, you become an avatar of it, and people will connect what you do and who you are with the thing you are representing. This can be a double edged sword: if you do well, your company looks good, and if not, you can be in for some hard times. If a business man is the head of a big name company and decided to hold a charity for some degenerative disease and raises a lot of money and gives it away, it brings good P.R. (public relations) back to the business. Those who believe in karma think that if they do good, they will receive good, and vice versa. On the other hand, if the business man falls into the public eye with some sort of scandal such as a DUI charge, their business could be forever associated with the crime and fail quickly.
This situation happened recently with a couple of high school football players. When they joined the team, they signed a contract with their coach saying that they would always abstain from drugs and alcohol and that they would maintain a good image, for their image reflected the entire football team’s. About halfway into the season, after a major and crushing victory, the team in question had a party to celebrate. The football players who had previously signed the contract started drinking, and actually ended up getting pulled over for underage drinking and driving under the influence. The coach immediately, even though they were the star players, cut them from the team. Ever since, many jokes and puns have been made about the team and their partying habits; they could never be taken seriously again.