As the world of information technology says goodbye to 2011, it also welcomes the new year of 2012. There was big news in IT within the last year, and there are high hopes that the coming year will yield even bigger news. There are technological changes that happen every day, and analysts expect some of these to happen sooner or later. To them, the next major events and developments in IT will be driven by these three: big data & analytics, security and cloud computing.

There is an expectation that the role of social media in big data and analytics will grow and broaden. Given that there will be new data sources, more organizations will use these in order to generate their transformations. After all of this has been done, there will be more considerable benefits gotten out of social networking. The growth in the number of organizations using the social media command center in 2011 was remarkable. The number is expected to grow even more in the coming year. The familiar use of marketing services agencies is slowly replaced by the more advanced, and more effective use of social media.

Collecting personal information from users on the internet is not a new issue. It has been around for a long time, and it started out as something that was commonly done. For example, it was normal to provide your name and email address when you registered on a certain website. Social networking sites would even give users the option to provide even more sensitive personal information. Users willingly shared data with different web companies, not thinking about any privacy implications.

Then, targeted advertising was popularized by companies that use this collected personal information. They have accumulated so much of it that they could build profiles of users, especially when it comes to their product preferences. Immediately, privacy advocates cautioned users to be more prudent when sharing their personal data. Despite intensive consumer education, privacy issues got worse, and problems cropped up.

Information used to be stored in a manner that was easy to manage. They would have these giant computers that were large enough to hold terabytes of information (that is a lot!) that ranged from internal controls to customer’s profiles and user preferences. These servers  were encrypted and made secure by the companies that ran them. They were also password secured and this way only authorized employees could access the data if they needed to.  When they searched for easier network management, the answer was right in front of them: the Internet. With unlimited sconnectivity and always done at cheap prices, it represented a win-win for these companies.

By storing information on the Internet, it made their consumer’s data vulnerable.  The problem is, these monolithic computers were safe and secure, while the Internet wasn’t nearly as secure. The Internet can be easily hacked into, while these massive computers and their networks had so many privacy and safety safeguards that the N.S.A. would have had trouble trying to break in. The fact is though, the consumer’s lost this battle. While it helped out the big shot companies by removing their burden of network management, it hurt the consumers by having their security decreased by a large amount, and put their information at risk. “Cloud Computing” is the term put to this in discrepant practice of putting all information on the web rather than the large personal databases.