Every Internet user knows the hassle of constantly popping up advertisements and other flashing ads on the side of their screen. While most just view this as the trade-off that they give while surfing the free Internet, some are a bit more worried. And with good reason; recently, a new practice has begun: behavioral advertising. This will actually go into your browsing history, scan it to determine your interests, and then put ads all around your page based on it. It is a bit invasive, and completely involuntary.

The premise is simple; give people ads that they might actually consider. Imagine a dainty young woman into flowers, teacups, and all things cute and cuddly. If while on a beauty website, she encounters an ad for a protein shake that is guaranteed to put on fifteen percent more muscle in one week, she probably isn’t going to even think about clicking it. On the other end of the spectrum, if a muscle-bound college kid is managing his fantasy football team, and an ad for a miracle garden solution pops up, he probably won’t think twice before exiting it out.

These may be a bit extreme, but everyone has had something like this occur. One can see two sides of the coin to this new behavioral advertising; one is good and puts ads that you may actually consider on your screen, and another is bad and completely invades your privacy without permission.

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A cache system is storage of data that is saved to your computer every time you visit a site. When you access a site that the cache has stored data on, the site will be accessed more quickly because you cut out the middle man (the site) and load it directly from your hard drive. This will speed up browsing time, and allow some sites to even be viewed while offline using the cache! While you wouldn’t be able to interact with other users or post things, you could view the entire site while you aren’t even connected to the Internet.

Some people use these cache systems to help out with their P2P (peer-to-peer) transfers. This will store part of the data that needs to be transferred and copied, and will allow it to load much more quickly. The cache will also hold other data that will cause the Internet to be a faster place for users and allow more data to be transferred more quickly.

The cache also comes with some risks too. Anytime identifying data or browsing history is stored on your computer, you will have some sort of privacy issue. The less information you keep about yourself and your browsing habits on your computer and on the Internet, the safer and more anonymity you will enjoy. It is possible that a hacker could gain access to your data by using your IP address to hack into your computer. It is also possible to just steal your computer and get into your cache. It is one thing for your system to be physically stolen, but if a hacker could remotely access your computer and get all sorts of sensitive information and other browsing habits, it could be forever before you found out and tried to stop it, but by then the damage could be irreversible.

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Privacy is a big part of today’s world. As people’s information and data become more and more sensitive, the need to keep it hidden becomes more and more necessary. Ten years ago, someone’s IP address wouldn’t have been treated with any security what so ever, now it must be hidden at all costs. People probably wouldn’t have known what an IP address was at the time!

The demand for Internet privacy got to be so strong, that there began to be a market for it. People would pay for the services they provide, and would do so willingly. At first, these companies charged ridiculous amounts for their services, but today they are often dirt cheap.

Anonymous Proxy usage became more and more important. These are programs or web sites that actually alter your IP address, which is a virtual nametag showing location, browsing history, etc. The programs then allow you to surf on their encrypted networks to be sure all of your information is encoded upon you sending it. Then, they actually go and retrieve the websites you wish to visit for you, allowing you to bypass blocks set on work and school computers (or possibly an oppressive government) and enjoy the sites you want to. They will allow no traces of data such as cookies or cache to stay on your computer, allowing no one to see your browsing session. All your employer or teacher would see is the name of the anonymous proxy over and over and over again. If this isn’t good enough for you, professional fee-based proxies offer a “delete session information” function that completely deletes history of your browsing for that session, leaving no traces anywhere.

There are two major types of proxies; a software based proxy and a web based proxy. We’ll focus on the web based one first.

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In the U.S., we enjoy a great amount of freedom and many social rights. Privacy is one of those, and arguably the most important. Our Internet is completely uncensored and our government has no notions or plans to change that. We can surf what we want, when we want, and people have almost taken this for granted. Many other countries are not this way. For example, Iran is very censored, and around certain times, it gets worse. As the last election drew to a close, the government in Iran blocked Twitter and other instant messaging services were shut down so as to not give protestors a medium to communicate their message. In China, people always make jokes about the “Great Firewall of China”. It didn’t earn this nickname for no reason though, Chinese citizens are blocked from pretty much any site that has anything anti-communist or any content that might go against their ideologies.

Although out Internet is as free as red, white, and blue can be, freedom can bring about some bad things. Criminals and identity thieves roam the Internet; hackers and trackers prey on innocents. As technology increases, these criminals up their arsenal and still have some tricks up their sleeve. Some people may feel comforted by the security systems and firewalls installed on their computer, but this is just the same as a child hiding under the covers; what are the covers actually going to do?

These preliminary defenses are a piece of cake for a hacker of even the most rudimentary talent. The truth is, even if these defenses worked, they still wouldn’t fix the main problem: the IP address. This virtual nametag your computer wears is shown to every website, and contains your location. If someone got your IP address, all they would have to do is copy it into a Google search, and they would have your location.

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Every computer comes stock with some sort of Internet browser; whether it be Internet Explorer, FireFox, Safari, etc. These browsers start out completely uncensored and unblocked. This is the prospect of America; you have absolute freedom unless you choose to limit it. Parents who buy their young kids computers have to go in and manually install child-blocking software and other censoring programs. This is all done by choice, and is completely unnecessary to the correct function of the computer.

This is true of most countries, the United States being the most prominent. There are some places where the government censorship is running rampant and is instated unwillingly upon its citizens. These places are few and far between, but are highly publicized for their censorship and other injustices on their citizens. China is a prime example. “The Great Firewall of China” is what China’s censoring agenda is satirically known as, and its citizens are becoming fed up with it. The people of this nation used to just be defeated by it, and would never do anything to try and help themselves out of desperation, but recently, movements have been made to free them. People in the Americas and other free nations set up proxy servers to send aid to their companions in less-than-democratic nations. These anonymous proxies ensure anonymous browsing for the citizens, who run the risk of being caught for their “crimes”; YouTube, FaceBook, etc.

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The importance of anonymity cannot be stressed enough while online. Consider the fact that you are amongst thousands of random people you don’t know while online. These people could just be there to do their required surfing and then get off, but others could have bad intentions. Being anonymous can shield you from their bad intentions and not allow them to hack into your system.

Since anonymity is so important, people know this, and have created products to help one ensure their anonymous browsing while online. Enter the anonymous proxy, a godsend to all people concerned with their Internet safety.

The anonymous proxy is pretty much an all encompassing Internet privacy tool. When hackers look for their prey online, they look for people who are unprotected and will be easy to get into; the path of least resistance. These people usually just use their stock systems their computer was pre-loaded with to gain a false sense of security. Often times, they haven’t even properly set up these programs! This doesn’t matter though, even the most well configured firewall couldn’t stop a determined hacker. These criminals cower at the sound of anonymous proxy though.

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It can be easily asserted that everyone has visited a mall at some point in their lives. It is quite a place; tons of stores right next to each other, competing for lower prices and all within walking distance. There are also a multitude of stores to choose from; clothes are in abundance and are tools of the trade for malls of all sorts, but there are also house based stores, electronic equipment, music equipment, and even the odd gag gift store. These malls are often air conditioned quite nicely, but during the scorching summer months or the frigid winter months, can be to one extreme or the other. Also, the usefulness and competitive prices these malls offer bring in throngs of people, and one can often have trouble traversing from store to store, let alone accessing the crowded rest areas and trying to find a seat. As refuge from these malls, but with the convenience, price, and selection they offer, online shopping was born. Your wallet protects all of your data from being stolen.

Online shopping is a novel concept. Instead of actually carrying all of your groceries, clothes, or other miscellanea around with you, you simply add them to your shopping cart. The prices are still low, but you can shop from the convenience of your home and without the open and close hours that sporadic malls have. Also, you don’t have to carry all of your bags when you are shopping and worry about keeping track of receipts and all of that small stuff.

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Many computers nowadays come with a lot of extras. In a world where every computer is lightening fast, these computer manufacturers have to have some reason to manufacture these more expensive models, and the people to shell out their hard earned money for them. Many say they have increased browsing speeds, free games, or other stuff, but the biggest draw these days is a built in “webcam.” This little device does as its name suggests, it is a camera that allows you to communicate on a face-to-face basis over the Internet. It is one thing to speak to a potential customer over the phone, but a business man who has something to sell has to show more than pictures to his or her client to convince them to buy. Through the web cam, the business man could show a customer how a product works, and see their reactions, and probably have a much better shot at making the sale.

While these web cams can be used for business related purposes as stated above, they can be purely social as well, and in this respect, they shine. People can, instead of simply typing out a smiley face emoticon, can smile and laugh and hear their friends or family’s voice. Imagine the joy a soldier feels when he is able to hear his family’s voice again; imagine the joy they all would feel if they could see each other again. Some couple are known to chat over dinner over the Internet when they are apart. An Internet program called Skype actually allows people to organize these chats with a phone number like system and chat and talk and see each other over the Internet. Many people use these to record their musical performances, their political rants, or just their random antics and upload them straight to the online video giant YouTube. The possibilities are endless; perhaps online classes will be enhanced to actually have a teacher lecture to students while they take notes.

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Nearly every thing in life these days is password encoded. Your MySpace account, YouTube video account, Email account, Bank Account, etc. Nobody in their right minds would leave these important things containing sensitive information unsecured. This would be an identity thieves nightmare. You do in fact leave something completely unprotected each day without even realizing it; your Internet activity.

Internet activity you ask? Why is this something that needs to be secured and password protected? The truth is, hackers can intercept your transmissions from your computer and trace you right back to the source. A hacker could actually find your house through these signals, and then you’d have more than data insecurity to worry about. Imagine if your child was using the Internet and a hacker traced them back to your house! Also, these hackers can place tracking cookies on your computer and track you all around the Internet.

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The Internet is a place in which it is imperative to remain anonymous at all times while working or just relaxing. When surfing online, you are side-by-side with many people you have never met before. Many of them are just there to do their business and leave, but some are there for other reasons. Where there is money, there are criminals. These criminals realize being online and doing theft is much easier and less risky than doing so in real-life and running the risk of being caught red-handed.

While this data should never be handed over willingly, this just recently happened. A cheerleader at a school in Mississippi was demanded to hand over her FaceBook information to her cheer-leading coach. The cheer-leading coach heard about this girl making a fuss about some internal politics of the team, and figured the information would have been conversed about on FaceBook. She was right; the girl surrendered her information and the coach found the conversation and alerted the rest of the school faculty. The girl was quickly reprimanded for her actions.

This seems wrong, and it is. The girl was forced to give up her personal information for her FaceBook account and then her account was hacked during school hours and on school property, then she was punished for her speech. This is unconstitutional, but unfortunately happens often on the Internet.

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