Goodbye to those unwelcome advertisements that are annoying. Surf the net feeling more secure. Do not worry about someone tracking your online behavior. This time, you can always choose to remain private and safe. The time has come for online users to determine how they would behave online.
Better times for internet users are slowly gaining higher ground. After much of debates and proposals, regulators are now expecting for some positive effects of their crusade. Google and Mozilla, two of the largest names in internet announced the availability of new software. Users would now have more freedom as their web browsers would use this. What is the most significant feature of the software? It is its capability to allow users to permanently stay out of online tracking system. Many advertisers used to follow online activities. With correct profiling, they can build profiles and deliver tailored ads to target users.
Large internet advertisers and data trackers including Google and Yahoo initiated this move. They would now enable users to easily opt out of tracking on their sites. It used to be that opting out was rather complicated and more demanding. Microsoft’s Internet Explorer would add a feature where users could intentionally block monitoring efforts.
Not all consumers are aware that they could be tracked online. Because of this they have to be informed. This feature is now integrated in many internet browsers. It is up for the user whether he allows his activities to be tracked or not. But there is another point that should be given consideration. It is the ease of use of this feature. Many users would just ignore features that are difficult to use. Clarity and simplicity are two of the most important criteria.
To protect online privacy, the Federal Trade Commission has recommended ways sometime last year. There are clear and simple ways of opting out of data tracking that consumers can use. This has somehow stirred these internet companies to improve their online privacy and safety terms. This of course is with the guarantee that their businesses would be affected favorably.
There are some loopholes that Congress has to fill in. There is a disagreement between Internet companies having their own goals and consumers having their own wishes too. Congress should at least have a hand in closing this hole. For one, it could oblige all advertising and tracking companies to respect privacy.Tags: Internet Privacy, Internet Safety, Privacy Issues