Two Sides of Privacy
Ever since cookies were introduced to surfers of the web, there has been two contrasting values perpetrating the Internet. One side was fully benevolent, and offered users ads tailored to their every need, and including products they might actually want, instead of the completely random bombardment of ads. All around this would create a more personalized, and just generally better surfing environment. The dark side to all of this is the tracking, and ruthless storage of information about your online life, and the possibility of all of this information to become known.
Online advertisement agencies have always had a spotted past with privacy laws and their invasion due to the behavioral advertising practices, (where they browse your history to figure out what you are interested in) and the fact that much of this is done with no permission and often without the consumer’s knowledge.
They need to change soon though, because people and lawmakers are complaining. Two subcommittees in the House are meeting this week to discuss implementing more stringent privacy laws as far as online advertising goes. The House has polled major Internet giants such as Yahoo, FaceBook, and MySpace, and found that many of them have very flawed and inadequate privacy guarantees. The people have spoken too; those polled confess they are unsure about how well they are being protected and usually completely unsure of their rights to privacy. Needless to say, the House is almost dead-set on increasing guidelines and enforcing them more strictly.

