Silk Web is Here
Collecting personal information from users on the internet is not a new issue. It has been around for a long time, and it started out as something that was commonly done. For example, it was normal to provide your name and email address when you registered on a certain website. Social networking sites would even give users the option to provide even more sensitive personal information. Users willingly shared data with different web companies, not thinking about any privacy implications.
Then, targeted advertising was popularized by companies that use this collected personal information. They have accumulated so much of it that they could build profiles of users, especially when it comes to their product preferences. Immediately, privacy advocates cautioned users to be more prudent when sharing their personal data. Despite intensive consumer education, privacy issues got worse, and problems cropped up.

